Queens & Kings is a collaborative project between 38a and adidas, aimed at empowering artists in traditionally underrepresented spaces. The exclusive adidas Superstar “Queens + Kings” sneakers, reimagined with cracked white details, chunky striped laces, and hidden messages, are available only through seeding. adidas is re-energizing the Superstar franchise in 2025, and Queens & Kings leads the narrative with this iconic collaboration.⁠